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Tiger TV's most successful fundraiser
solely coordinated and planned by my small team and me in 2024. This page will explore my part in creating the results we achieved through hard work.
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$20,500 raised
for our student journalists in 2024—the highest Tiger TV has ever raised in its 36 year history... more than doubling our goal.
Branding
All original assets, graphics, flyers, and videos were created by me with the sole intent to keep consistent event branding throughout all future promotions and signage.
Main Logo Variants
Stretched Logo With Collaborative, Altered Branding
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Frequently Used
Icons
2024 Original Theme
Animated Logo
Branding
Fan Favorite Challenge
Social Media Promotions
"Fan Favorite Challenge" - Get to Know the Bands!
This served as the most challenging and important function of my role as Creative Services Director in promoting BOTB. All of the following Instagram "carousels" were collaborative posts (meaning, the published posts appeared to be posted by more than one profile) with @lsutigertv and the bands. Each of these promotional videos were organized, filmed, written, edited and designed by me and collaboratively published with each respective band.
Square Social Media Promotions
The majority of the following social media graphics were posted collaboratively with Fred's in Tigerland, the bands, or the star judges. All are in order of creation. My evolution in creating eye-catching graphics and appealing to our target audience might be apparent as you look down the list.
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Vertical Social Media Promotions
Part of our marketing strategy was to use our large Tiger TV staff–60+ people–as vehicles for some of these story posts. While we weren't reliant on them for getting more eyes, asking them to publish these graphics on their stories definitely helped us reach our audience. Some of our staff members were able to fill the audience gap that our Tiger TV profile couldn't reach.
Vertical Social Media
Extra Marketing
Extra Marketing & Branding
Marketing & Event Planning Strategies
My peers and I ensured no stone was left unturned, allowing us to exceed our own expectations. Below are some examples of the strategies we deliberated and coordinated throughout the semester. Our attention to detail is what eventually led to such successful results, both financially and psychologically.
Follow Us For a Cup!
In order to ensure Tiger TV's social media following and brand awareness met its Spring 2024 goals, we needed every boost we could get. As an extra measure, we advertised that by following @lsutigertv on Instagram at the event door, attendees would earn a special discount on drinks at the bar by presenting their Battle of the Bands cup. In doing so, we gained 500+ followers in a single day.
Presale Tickets
Early birds and ignorance deterred! All Tiger TV staff & bands were required to meet presale expectations by selling via their own unique presale website. This helped us get $14,000 in presale cash alone and get a necessary boost in event awareness.
Presale tickets were also priced lower than at the door, encouraging people to pay early before the price were to rise.
Cover All the Bases
Choosing the date and time for the Battle of the Bands was crucial for the fundraiser's success. I insisted on picking a date linked to a major sporting event, but Spring 2024 was packed with sports, especially baseball. One date stood out—the Friday after Spring break. College students were eager to go out regardless of their awareness of the event, which gave us the opportunity to spread the word about Tiger TV to a massive audience. It was also the first game in the LSU vs. Florida series: a day where Tiger fans would flood Tigerland. Our attendance exceeded 2000 college students. (Yes, it was cramped.)
Check out Our Podcast!
I knew we needed a strategy to loop in the attendees from Battle of the Bands directly to Tiger TV's content.
We also needed hosts who were comfortable in front of a crowd and knew how to speak to our target audience. My thinking led me to the hosts of the Tiger TV Podcast, The Purple Room's David Barthelemy and Patricia Caputo. Initially met with skepticism, David and Patricia ultimately won the crowd and had our new followers asking, "Who are these two?"
In the week following Battle of the Bands, we invited the lead singer of After Midnight (BOTB 2024 Winner), to join David and Patricia for a podcast interview. This connected our audience from Battle of the Bands back to Tiger TV's content, creating the most listened Tiger TV podcast, and most engaged podcast promotions on social media, to date.
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