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Tiger TV's most successful fundraiser
solely coordinated and planned by my small team and me in 2024. This page will explore my part in creating the results we achieved through hard work.
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$20,500 raised
for our student journalists in 2024—the highest Tiger TV has ever raised in its 36 year history... more than doubling our goal.
Branding
All original assets, graphics, flyers, and videos were created by me to ensure consistent event branding across all future promotions and signage.
Main Logo Variants
Stretched Logo With Collaborative, Altered Branding
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Frequently Used
Icons
2024 Original Theme
Animated Logo
Branding
Fan Favorite Challenge
Social Media Promotions
"Fan Favorite Challenge" - Get to Know the Bands!
As the Creative Services Director at BOTB, I embraced the most exciting and vital challenge of my role! The Instagram "carousels" you see were vibrant collaborations with @lsutigertv and the amazing bands. I took charge of organizing, filming, writing, editing and designing each promotional video, bringing them to life alongside each incredible band. It's been an exhilarating journey of creativity and teamwork!
Square Social Media Promotions
Here’s a compelling collection of social media graphics that I’m proud to showcase. Most of these graphics were developed in collaboration with Fred's in Tigerland, the talented bands, and our esteemed judges. As you explore the list, you'll see my evolution in creating eye-catching graphics that effectively engage our target audience.
Square Social Media
Vertical Social Media Promotions
Part of our marketing plan was to get our awesome Tiger TV crew—over 60 people—to help share some story posts. We weren’t counting on them to bring all the views, but asking them to post those graphics on their stories really helped us connect with our audience. A few of our team members even stepped up to fill the gaps that our Tiger TV profile couldn’t reach. It was a team effort for sure!
Vertical Social Media
Extra Marketing
Extra Marketing & Branding
Marketing & Event Planning Strategies
My amazing team and I explored every avenue, allowing us to surpass our wildest expectations! Check out some of the exciting strategies we brainstormed and put into action throughout the semester. Our keen attention to detail truly propelled us to incredible success, both financially and mentally!
Follow Us For a Cup!
To supercharge Tiger TV's social media following and brand awareness for our Spring 2024 goals, we pulled out all the stops! At the event entrance, we excitedly announced that by following @lsutigertv on Instagram, attendees could score an exclusive drink discount just by showing their Battle of the Bands cup. The result? We skyrocketed to over 500 new followers in just one day.
Presale Tickets
Our amazing Tiger TV staff and bands took on the challenge and soared to new heights by selling through their own unique presale websites. Thanks to their hard work, we raked in an incredible $14,000 in presale cash and significantly boosted event awareness! Plus, with presale tickets priced lower than at the door, we encouraged everyone to snag their tickets early before prices went up. What a fantastic way to kick off the excitement!
Cover All the Bases
Choosing the right date and time for the Battle of the Bands was vital for the fundraiser's success. I confidently advocated for a date aligned with a major sporting event, and despite Spring 2024 being packed with sports, especially baseball, a date clearly emerged—the Friday after Spring break. College students were eager to go out, creating an excellent opportunity to introduce Tiger TV to a large audience. Plus, it was the first game in the LSU vs. Florida series, guaranteeing a surge of Tiger fans in Tigerland. Our attendance exceeded 2000 college students. (It was certainly bustling!)
Check out Our Podcast!
We absolutely needed a dynamic strategy to connect the attendees from Battle of the Bands with the exciting content of Tiger TV! It was crucial to have hosts who could captivate a crowd and resonate with our target audience. That's when I thought of the amazing hosts from the Tiger TV Podcast, David Barthelemy and Patricia Caputo. They quickly won over crowd, leaving everyone buzzing with curiosity, "Who are these two?" In the week following Battle of the Bands, we brought the lead singer of After Midnight (BOTB 2024 Winner) on board for a thrilling podcast interview with David and Patricia. This not only bridged our audience back to Tiger TV's content but also resulted in the most listened-to Tiger TV podcast and the most engaging podcast promotions on social media to date!
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